[USFRIENDINVICTORIA]

Using a golfer to endorse watches never made much sense to me. Is there any sport, where the precise time matters less than in golf?

[dfwgator]

Golf is the game for executives. That’s Tag Heuer’s target market.

[truthguy]

Using a golfer to endorse watches never made much sense to me. Is there any sport, where the precise time matters less than in golf?

I've always been skeptical that Celebrity endorsements were worth anywhere near the money that Companies were paying out. Granted I'm not in advertising or sales but I really question endorsements in general. And we ought to be pass the point where someone would select product A over product B because Tiger Woods or anyone else endorsed the product.

Buick has been on a roll lately. It isn't because they dropped Tiger Woods. It isn't because Tiger Woods endorsed Buick for a number of years. I think all the money Buick spent for Woods' endorsement was money poured down a rat hole. Does any celebrity endorse BMW?

Buick is on a roll because they are making some damn fine automobiles that they were not making 5 years ago. That's the difference in Buick. The product is the key not the endorsement. I hope companies see the light but knowing the type of people who are in marketing and sales, I don't expect much change from them.