Response: It is(or was) called "operant conditioning." It works for some behaviors but fails to work if a person knows it is being tried on him.
They at least understand the existence of cause and effect then.
I often wonder why atheists are so loud and proud of being totally unaware of their spirit and it’s nature. How can one live in a human body and deny their own spirit?
Anyway, each to his own, but I would not want to be doing that to myself.