The major flaw in their theatrical release strategy so far (IMHO) has been in the TIMING of their "new showings" announcements.We had THREE WEEKS notice before the grand opening in Orange, CA.
And, we had roughly 250 people at the 5 pm show, and 300 (sold out!) at the 7 pm show.We had THREE DAYS notice before the opening one week later in Ontario, CA — about 40 miles away.
And, we had roughly 10 people at the 6 pm show, and 20 at the 8 pm show.Same movie. Similar part of the country. Similar demographics/political breakdown.
Hmmm. I wonder if there is any connection between ADVANCE NOTICE and ATTENDANCE. ;)
If they’re not going to ADVERTISE the damn thing, they will have to give us MUCH MORE TIME —
to get the word out through "non-traditional" channels.
Team Sarah emailed me back on Tuesday:It seems that the theater information we received was incorrect.The film will open in the Palm Springs area on August 5th but the link we were provided was for a San Diego theater.
A corrected email will be sent out to Team Sarah members. My apologies.