...Justin's reaction is significant. I think the Justins of this country are the most important targets of The Undefeated.There are confused and uninformed moderates who hear some vague buzz that Sarah is radical, stupid, and whiny.
Since they aren't political junkies, they have no facts to counter these charges and they're just as happy to believe them as to question them.
In fact, it's not important that large numbers of liberals or confused moderates watch The Undefeated; it's more important that the weak-tea Republicans who do watch it and who currently dismiss Sarah as having "too many negatives" will see it and begin to reluctantly reverse the buzz.
The Undefeated, to me, is about reversing the buzz.
And if (please God, WHEN) Sarah announces, a lot of people will watch in On Demand or on DVD to see what she's all about, and the buzz will become a roar that will drown out the Palin-hatred.
And if (please God, WHEN) Sarah announces, a lot of people will watch it On Demand or on DVD......which is a good thing, because the folks marketing this amazing film certainly seem to have BUNGLED their "limited theatrical release" strategy on the BIG SCREEN.
From my frustrated rants about the DISMAL results so far, on THIS thread:
Friendly Reminder: "The Undefeated" opens today in SLC, Charleston, Cincinnati and Columbus-- snip --
As of this morning, "The Undefeated" is currently playing in a GRAND TOTAL of four theaters -- nationwide.
Click here for the most current list:
theundefeated.cinedigm.com/tickets.htmlAs we feared, "The Undefeated" is NO LONGER SHOWING at the fourteen OTHER theaters
where it was originally introduced -- on 7/15, and 7/22. :(
-- snip --
The plan, apparently, was to spend VERY LITTLE MONEY on "traditional marketing" --
and instead depend on "social media" and "local networking."And THAT strategy has clearly NOT been very effective --
after an initial promising spike in ticket sales on opening night.