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And, from conservatives4palin.com:

section9 Yesterday 08:35 PM

Look, you can't expect The Undefeated to blow the doors off anywhere it goes. That won't happen. Bannon chose NOT to publicize this film.

What this film is deliberately designed to do is to affect the Republican Primary Race. That's what it's for.
And it will serve, possibly, to start a conversation among independents who have doubts about Obama and who are looking for an alternative. Sarah is not considered a possibility among them right now, but when she announces, people will want to take a look at this film.

Palin knows how good this film is, which is why she is tying it to fundraising.
Nevertheless, studios like the Weinstein Group are not lining up behind it as they did with 9/11 because they don't have skin in the anti-Bush game the way they did with Michael Moore. Bushhate sold a lot of coin in 2004.

IMO That discussion is the beauty of it all. I imagine Bannon could have gotten the finding for spam-level advertizing, or at least a significant amount, but the ‘word of mouth’ aspect feeds into development of the discussion and stretches the process out.

The movie advertized like every other would not have nearly the effect of the ‘grass roots’ approach regarding the strategic aspect. Rather than in and out of theaters in a couple weeks like a ‘regular’ movie, that ‘staying power’ he seems to be going for will contribute far more than raw cash to the effect he wants.

Perhaps I’m wrong, but that’s my take on it.

The formula is simple. Obviously, the doc needs to be in more theaters. If a Palin supporter invites at least one person they know who tends to believe the media meme about Palin, her high unfavorables will diminish significantly.

For those who are not in a market where it will be seen, the DVD will be bought by supporters and those supporters can have viewing parties with a number of non-supporters invited to attend.

Unconventional campaign? You betcha!