The article said "The film opened in 10 markets on Friday", not 10 theaters.
OK, I went to the chart used by conservatives4palin, and it does appear it was 10 theatres, one in each market:
On the other hand, that chart says the per-screen average was only $2850, so this article must include the saturday numbers.
I agree with you that you can't really draw conclusions based on such a small number of theaters. Palin has a solid base of supporters who will see the movie, until it gets above 3 million or so you haven't really exhausted her base.
Here's a freerepublic blast from the past about money-per-screen, it's from 2004, and you can imagine that the per-screen take on movies has gone up since then: Kinsey movie rakes in cash: the movie many critics are calling a puff piece on the man some consider a fraud and a pervert grossed an average of $15,805 per screen on 36 screens nationwide
The typical comments on this "outstanding" number, which at the time was the highest per-screen gross: Most of these art/ego films do high per-screen biz when they open.
For comparison, Atlas Shrugged opened in 300 theatres, and averaged $5590 per screen.
Now, it did great given the lack of regular marketing, but that could just mean that they knew marketing wouldn't help. Or it could mean that they didn't understand how popular it was going to be.
I agree with you that you can't really draw conclusions based on such a small number of theaters.
Shame. The guy is flat out wrong. The only reason those numbers are published at all is to measure small releases against big ones for audience intensity.
With only word-of-mouth and social media promotion, this is a remarkable accomplishment.
Your chart shows the theatre numbers and not the screen numbers .
Thanks for the charted information. I hope the film will reach the Seattle market. And I’ll even consider a drive to the more conservative eastern part of the state to see it. However, based on the numbers, it looks like Harry Potter will be our next president.