[gov_bean_ counter]

This just gets stupid sometimes. The 10 theater thing (as most people realize) is what used to be called a test market. A strategy routinely used with any number if products to determine if interest is significant enough to warrant greater distribution. Since in this case the interest was strong and the distribution is growing, it is reasonable to deduce that the numbers were significant.

It is probably too much to ask some posters here to get their head out of their a$$, but if they would just have their navel replaced with plexiglas they may be able to see this.

[CharlesWayneCT]

I do think people are getting too wrapped up arguing over terms like “test market” versus “limited release”. But you are right, the 10-theater showing was a test market, which was successful enough to probably get a limited release next month; maybe 300 theatres like Atlas Shrugged.

I would not expect the movie to end up in thousands of theaters though.