We used to do midnights in high school and college. Even went to a few Rocky Horror midnight showings, which is always hilarious. Can’t help but believe this was done purposely for negative press. The target audience for this film is sleeping at midnight, and (mostly) working during the day. That’s why the shows from 5-10pm have been selling out.
I can understand people seeing the midnight screening of Harry Potter since that is a huge production and people have been waiting a year for the conclusion..but going at midnight to see a documentary, no one would do that..who knows if it was done on purpose or not, but bottom line is this film is a HUGE success and the media can suck on that
Nobody who has to work the next day goes to a Thursday night midnite show.