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I don't think re branding will work. He already had the ultimate brand for his voters and it turned out to be a big hustle. His voters know that they've been hustled. How often do you see Obama T shirts. He couldn't even get many to see him at a youth event in Miami not long ago. He's old news now, basically, he's bored his voters and didn't live up to his words to them. Society/sheeple, his voters cling to what is trendy, and he's not trendy anymore because he made promises to his people that were lies. Plus, they realized he's just a politician, and politicians are politicians.

In order to play robin hood, the system will basically collapse and there will not be anything to go around. And we're about at that point now. The ‘in group’ are doing ok, but the rest of the little people are suffering due to increasing price of fuel and food alone. Unfortunately, since Obama did not follow through with paying rent, filling gas tanks, etc...the kids are just taking, so now we have violent flash mobs.

I don't think he'll even get close to the same turn out of voters as last time. It was a one time gig for him. His voters are just not ‘into it’ anymore. The excitement is gone and his history did not live up to his words. Re branding will not work, except maybe to union leaders and Acorn, and Code Pink. But, to regular folks, they'll probably just stay home and not even vote at all. My analysis for whatever it's worth.