I think we should come up with something similar for claims made by global warming alarmists.
Pictures of starving children, frozen bodies etc.
One of the most iconic photos of the Iraq War.
When my brother-in-law found out that he was being redeployed back to Afghanistan, he dropped out of the Army's "quit smoking" program. My sister didn't fight him too hard on this, but will start over when he gets back next spring. It's his last deployment, so she won't be fighting the combat zone the next time around.