>>> Campaign managers are hired for 3 reasons: money, votes, and organizing. It doesnt matter what they believe as long as they work for you and work strictly in the parameters you set.>>>
That’s not totally true. Normally the managers hire specialists for fund raising and organizing. The managers are hired also for communications, messaging, positioning and policy advice as well. Remember Karl Rove, “Senior Policy Advisor” to GWB? Same with David Axelrod to Barack Obama. It absolutely matters what they believe. ABSOLUTELY.
I'm not sure, given the current environment, that's the best strategy. Obama can attribute much of his 2008 success to not playing by the old rules. Cain's counting on playing by a new set of rules.
Of course, I'm not seeing much of anything in the way of real grass-roots support for Bachmann (even though I keep hearing people tell me its out there), so a traditional top-down campaign may be her only via option.