This has been happening to a lot of “black” radio stations. Arbitron changed the method they use for calculating radio ratings. Instead of having participants log their listening patterns in a book, they give them an electronic device that automatically records the station and amount of time it was listened to.
The net result of this change is that they learned a whole lot of people who were putting in their diaries that they listened often to “black” radio were lying. (interestingly they learned the audience for conservative talk radio was much higher than was previously being reported).
This has sent ad rates for those stations spiraling downward and many went up for sale. The long time “black” stations here in Pittsburgh were sold to a Catholic religious group two years ago.
Let the howls of RAAAAAACISM commence...
Yes I’d heard black oriented stations were among those hurt by the new ratings method. The electronic device sounds like what I had for a couple years as a “Nielsen family” for TV
(you did had to confirm what you were watching every now and then to prove you hadn’t fallen asleep)
Now, how does one say “Yes We Can” in Chinese...?
It was said maybe moonbats will see this as a victory for
diversity, though it takes away from black-oriented radio here. As I mentioned on Twitter to someone, how did the moonbats feel when their two Air America stations in Boston,
AM 1430 and 1200, later changed the format to Spanish language music (Rumba)? Diversity, folks! Later an epic WIN
when one of them (1200) would change again, this time to...
CONSERVATIVE TALK. (Hey, this is Mass.; Conservatives are a minority group..)
They best not touch Marc Coleman’s “Time Tunnel”. I love Ashford and Simpson. WILD needs Reese on the Radio! He’s on Spreaker.com today. If you were a WRKO Reese Hopkins fan, tune in.
They best not touch Marc Coleman’s “Time Tunnel”. I love Ashford and Simpson. WILD needs Reese on the Radio! He’s on Spreaker.com today. If you were a WRKO Reese Hopkins fan, tune in.