That’s Palin’s biggest problem, It’s true she does have the absolute highest Name Recognition of over 95%, but her Negatives are vastly higher than all the other candidates combined.
You aren’t paying close attention.
In fact, I think you’re just making stuff up.
Palin Overall unfavorable - 26
Palin Overall strong unfavorable - 7
Paul Overall unfavorable - 25
Paul Overall strong unfavorable - 3
Gingrich Overall unfavorable - 24
Gingrich Overall strong unfavorable - 4
Romney Overall unfavorable - 17
Romney Overall strong unfavorable - 3
Her negatives are outweighed by her positives, giving her the highest “positive intensity score” of the top 3.