Too often it works and the media/pundits help create or destroy campaigns. I have seen it all too many times, at the expense of good candidates.
It is early in the campaign season, where polls fluctuate wildly depending who makes news that polling cycle.
Will this election finally break the stranglehold of media/pundit mind-games over the electorate? I suspect we'll see the same pathetic results, but one can still hope.
the medis is treating Herman Cain the same way they always did Alan Keyes