[mikeus_maximus]

You’ve seen and smiled at the Progressive Insurance TV commercials with the cute, but slightly ditsy brunette dressed in white.

You and I, my friend, have very different definitions of "cute." From the first commercial I thought she was a failed attempt by Madison Avenue to come up with an edgy and memorable characature, trying too hard to be funny and coming off as predictable and annoying.

[AU72]

I agree but according to marketing statistics, Flo has a high recognition and favorabilility quotient.

Don't forget TV commercials are pitched to an audience that thinks Obama is cool.