[Will88]

The distribution of Coors beer spread across the US pretty slowly. In the 1970s, Texas and New Orleans were about as far east as it had made it. So further east, having some Coors was a rare treat and made many other beer drinkers envious and covetous.

Having Coors might not seem so unique now, but in those days the main beers were the old styles from Pabst, Schlitz, Budweiser, Old Milwaukee, etc.

[eyedigress]

No Smokey & the Bandit without Coors.

[cynwoody]

The distribution of Coors beer spread across the US pretty slowly. In the 1970s, Texas and New Orleans were about as far east as it had made it.

The legend from the period was that Coors made it as far east as DC. Distributed via Andrews AFB and Air Force I.

Little did they know of the future of the what the free market would do to beer.