The article speaks of using it to reach remote regions, such as Canada. I’m wondering about icing problems, if they are prone to this problem, how would it affect lift, etc?
Maybe there is a specialty market to move mining equipment in and mined materials out or whatever. Maybe some opportunity to rotate some of those North Slope oil workers in and out for a little R & R, though I question it. Considering the money they pull in, they're going to prefer a two hour flight in and out of Anchorage for R&R, not a day or so on an airship.
I see far more viability on some well established route such as Boston to Dublin, New York to Tokyo or whatever.