To be precise, the term "McJobs" was coined.
Funny, I haven't heard anyone in the MSM use the term "McJobs" since, oh say, around late 2008.
What's funnier is that not only do we have an assload of "McJobs" being filled (while unemployment breaks records) but according to this article, nearly 1,000,000 people were turned away from them.
Well said.