My Big Fat Greek Wedding had a much smaller budget than Atlas Shrugged and also received no advertising - until well after it became a word-of-mouth sleeper hit.
It was in 6 theaters in its first week and in 2000 by its 25th week.
And MBFGW did not have the benefit of being based on an already-famous book.
28 posted on 04/26/2011 1:19:35 PM PDT by wideawake