[burroak]

THE HOLLYWOOD REPORTER-—

Despite its “awful” marketing plan, as one distribution exec calls it, the movie earned a $5,640 per-theater average opening: “Things have turned for us,” producer Harmon Kaslow tells THR.

This and the NYT article doesn’t square, or am I missing something?

[stylin_geek]

Check out Rotten Tomatoes:

http://www.rottentomatoes.com/m/atlas_shrugged_part_i/

Rotten Tomatoes has a 6%/85% split.

6% of critics like the movie, 85% of theater audiences like the movie.

[Night Hides Not]

You aren't missing anything. Last weekend was never going to be a good weekend for a movie like Atlas Shrugged, due to Good Friday and Easter Sunday. Too many other activities going on.

I checked the box office numbers, and the per screen gross was in the middle of the pack.

I went to see it in Grapevine, TX last Weds nite. There were about a dozen folks in our theatre, but there weren't more than 2 dozen cars in the entire parking lot, and it's a 17 theatre cinema.

Word of mouth takes time, especially for those who have no idea of what Atlas Shrugged is. It was mentioned again on Fox & Friends this morning.

I'm going to see it again this weekend. My wife and 9 YO son both want to see it again (3rd time for my son & me), and a sister-in-law is going to join us.

I'll admit my bias, but patience is important here.

[Lurking Libertarian]

THE HOLLYWOOD REPORTER-— Despite its “awful” marketing plan, as one distribution exec calls it, the movie earned a $5,640 per-theater average opening: “Things have turned for us,” producer Harmon Kaslow tells THR. This and the NYT article doesn’t square, or am I missing something?

The $5,640 per theater was for the first week. (It's in the Times article as well). Receipts fell sharply the second week, according to the Times.