Personally, I think the Trump Factor is due to the certainty of spectacular entertainment. Can you imagine a debate between Brackets and Trump? Trump would take Brackets to the woodshed on every sustantive issue that could possibly be debated and not even muss his hair.
“The Beauty of Me” vs. “I Won?!” It would be a campaign season to remember.
What does "THE DONALD" do, should he enter the fray and during the primaries, his opponents haul out the vile stuff that was made public during his divorces? What does he do when he is trashed for his bankruptcies, lies, exaggerations, past support of lots and lots of Dems, including Rahm Emmanuel?
Lots of people HATE him; hate him more than they hate Sarah Palin, even.
And do you really believe that he's going to accept having to not be in charge of his empire ?