[Publius Valerius]

It was Hollywood-ized in the 1970s. I remember when it happened. Olivia Newton-John won the Country Music Association award as best female vocalist, displacing real country singers like Loretta Lynn. That set off a furor about a foreigner winning with a phony "country" sound. But it made big money and crossed over into the pop music market.

So where is today's Charlie Rich, who set the envelope on fire when John Denver won Entertainer of the Year at the CMAs?

[Bernard Marx]

Yeah, I’d forgotten that. Denver and Newton-John showed there was a lot of money to be made in that market with commercialized glitz and marketing.