The Army also sponsors a video game, America’s Army. Great recruitment tool, and on a cost-per-person-hour basis far cheaper than TV. Even better, the Army then turned around and started using it to train its own troops, even using customized versions to train Special Forces.
The only thing that’s missing is a phone-home feature to single out the best players for targeted recruitment. Kind of like in The Last Starfighter.
I assure you if this is an online peer to peer game they know. If they don't then G_d help us all.