BOR is an entertainer, not a political leader. He cares about the numbers of people who watch his show or buy his books, this is what strokes his ego and inflates his bank account. He doesn't care if you watch him because you like him or because you hate him as long as you keep his "numbers" up. People who are outraged at his act are taking him way too seriously.
Many, many people—today—are influenced by entertainers.
Has this reality escaped you?