[mnehring]

OK, you gave me a treasure map reminding me of Plouffe. He and Axelrod run AKPD media which is responsible for the branding of things like the aforementioned Organizing for America, USA Service and Serve.Gov

Guess what. AKPD Media is re-branding Serve.Gov to be Renew America Together. Together seems to be a campaign key word they will be building on for 2012.

http://my.barackobama.com/page/community/post/president/gGxblQ

http://www.renewamerica.com/columns/otoole/090116

http://www.renewamerica.com/columns/otoole/090116

Yea, it may be a coincidence, but with this administrations use of planting key words through everything they do (re NLP), I wouldn't be surprised if we are seeing seeds of 2012 branding.

[Mind-numbed Robot]

... re-branding Serve.Gov to be Renew America Together.

Or RAT. Perfect!