And he got a lot of media hype because of the huge amount of money he raised online. When I visited his website he was collecting donations with a baseball bat graphic that was filling up as he collected more money.
Wikipedia - Dean's director of grassroots fundraising, Larry Biddle, came up with the idea of the popular fundraising "bat", an image of a cartoon baseball player and bat which appeared on the site every time the campaign launched a fundraising challenge. The bat encouraged Web site visitors to contribute money immediately through their credit cards. This would lead to the bat filling up like a thermometer with the red color indicating the total funds