You don't have to be pro-abortion to recognize that there are a lot of voters out there who say they are pro-life but consistently vote Democrat.
When I raise these issues here on FR, asking how to change those voters' minds, the usual responses are "neener-neener-neener, can't hear you" or "If you say that, you must be a RINO or a baby killer yourself"...
My two cents...I think that going with a benner ad like Drudge would be okay, if it solves the problem. This is a consumer based society.