Because sleaze sells when you can’t make it in publishing any other way.
But does Drudge have to do this? Or FR for that matter?
I don't venture out to strange neighborhood very often, but I've been surprised and disgusted by stuff I've read at Fox, e.g. an article from a few months ago (I don't remember if it was under "Summer Health" or "Summer Fun") about how to do oral sex with your gal-pal at poolside.
Written in as casual a style as "How to make homemeade mayonnaise."