Posted on 01/07/2011 3:51:08 AM PST by stevie_d_64
SAN ANTONIO — While T-shirts commemorating the 175th anniversary of the legendary battle are now on sale at the Alamo, the star-studded, fireworks-laden concert planned in March has been pre-empted by a state investigation.
Alamo marketing director Tony Caridi thought last year that he had corporate sponsors ready to put up $400,000 to stage a free, nationally televised concert for 60,000 people, but none of those backers have since made a firm commitment.
As a result, an opportunity to raise $2.5 million in television rights and DVD and merchandise sales to benefit preservation and expansion of the state-owned Alamo site has been compromised, Caridi said.
"The real loser in all of this is the Alamo," he said. "I had sponsors who were initially thrilled to be a part of this. Some of them came back and said, 'This doesn't really fit into our marketing plan for 2011.' "
(Excerpt) Read more at chron.com ...
They refer to it as a shrine. People talk in whispers there without much, if any, prodding from the attendants. And a male would not not want to forget to remove his hat upon entering. There was a time that they would be stopped and asked to remove it or leave - maybe they still do.
The times that I have been in it, I have had a feeling of awe, like you were in a sacred place.
It was like you could feel the presence of the heroes of the Alamo.
Nobody even thought of speaking above a whisper.
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