I agree with grumpa. Have you ever been on the inside of an organization that was bent on imposing a liberal moral view on its employees, to the extent of discouraging specific Christian belief and practices? I have. If this is the culture at Apple, statements like this are a burden to the employees. Like going to work for a medical outfit and having them become abortion/euthanasia providers. Does a Christian really want to work there? Do you really want your boss running around telling the whole world he thinks your moral beliefs are dangerous? How does that work, long-term? It’s a process of systematic marginalization of Christian belief, and it doesn’t stop unless people speak up and say its wrong.