Must disagree with you about “incoherency”. Apple has ALWAYS been “of the left”. Just like all leftist organizations, they pissed and moaned about “capitalism”, while pushing monopolist policies as far as they could get away with.
I appreciate your insight but I stand by my choice of words. A moral system is incoherent if it is logically unsustainable. If the first premise of morals is “do no harm,” and a proposed moral system merely trades one set of harms for another, or has internal inconsistencies predicting its own demise and the flourishing of greater harms than it sought to prevent, then it is incoherent. The morality of the left is guilty on both counts, grounded as it is on the shifting sands of relativism, adrift on the sea of postmodern deconstructionism, the only possible child of the Nietzschean monstrosity unleashed by the abandonment of God as the ground of morality. It will die of its own burden. It is quite incoherent.