There is always a decision available to the consumer. If the price is too high, shop around.
Usage is way up on phone’s using the internet. At the same time, there is downward pressure on prices from low cost phone providers that offer unlimited voice, text and web ($35 to $50 a month) with clear service but no customer service frills.
My colleague has the METRO PCS unlimited, no contract phone including text and messaging plus web all for $40. He also kept the Virgin mobile no contract phone as well. But he swears by the Metro PCS phone.