You can loosen your jaw, Jeeves. The financial press -- especially the online financial press -- will publish a story about your grandma being abducted by aliens if you pay them enough.
Gawdalmighty, do I have to publish freaking illustrated instructions on how to read a post?
I read the post. And I understand about stock hype. But then I went to Pubmed to read more about the research, and it looks as though these people are headed in the right direction. Medical research is my area of specialty, so I do know how to read scholarly journal articles.