You may be on to something. Definitely should be investigated.
Also, I wonder if maybe we can invent a new word - “Frummery.” I mean if Sarah Palin and George Bush can, why can’t we?
It would be sort of a transmogrification of “flummery.”
http://en.wiktionary.org/wiki/flummery
I remember back in the 70’s when Carter was president, his communications director was a guy named Gerald Rafshoon.
http://en.wikipedia.org/wiki/Gerald_Rafshoon
His media spin was called “Rafshoonery.”