Evidently the credit card companies make more than enough money to cover all the fraud, otherwise they would have better safe guards by now.
Most cashiers could care less who the card belongs to. Some barely look at it or ask for ID. Only eye scanning would help in person to person transactions. Then they would come up with a way to capture your pupils.
Never thought to look at my card to see if it was the same one I handed the cashier, I sure will now.
Of course the credit card companies could change the liability to the company that takes a bad card because the cashiers don’t bother to look at the picture.
There must be enormus profites in these cards if they don’t bother to close the fraud loopholes.