Also have to consider that radio and TV gets bought up the last couple of weeks and mailers take time to print, newspapers can have a lead time of up to a week or more.
We had this problem on the Miller-Meeks campaign here in Iowa - money to spend, few places to spend it. If it all came in at the last minute, there’s probably little she could do.
Doh !!
You brought up TV with Frantzie !!!
Heading for the shelter now.......