Most Americans are completely unaware of how much power common household items like the light bulb fritter away. So smartening the public is as critical as smartening the grid itself. Individual smart meters that replace the traditional power meters installed on homes can show consumers how much power their home is using at given times of the day and how much that power is costing. Indeed, policymakers and utilities hope that giving people the true costs of their electric appliance use will naturally change their behavior and give them an incentive to make cheaper choices.
http://politics.usnews.com/news/energy/articles/2010/04/07/a-smart-electrical-grid-could-secure-the-energy-supply--.html
But that heat is not necessarily wasted. Here in the PNW, where electric heat still exists, the heat emitted by incandescents in wintertime provides additional heating that the electric heat doesn't have to provide.
These are things that designers of "green buildings" learn (or used to learn) to factor in.
I like my CFLs, but folks should have the right to use "heat-bulbs" if they want. Congress is WAY out of control!