Why? Was the “fraud” actually monetary? Was there anything that was lost, by you or another? Did they do anything illegal?
What, if any, difference is there between what these two did and the telling of a parable*?
{*Parable: a realistic story that may or may not have happened, told in order to present a [usu. moral] point.}
Pick a dictionary definition and it applies. They may not have gained financially, but putting something out there that's entirely untrue and seemingly only for personal amusement is at least definition 4. They're poseurs and shams. They played on the highly emotional strings of the abortion debate and debased the issue altogether.
A parable's intent is to teach something. Like you said, it's intended to be a moral lesson. There's nothing morally righteous or otherwise proper about what they've done.