Did you know that this sort of thing is exactly what O’Reilly does for a living. You didn't think he was a News Reporter did you? This is right down his alley. If it were not for things like this he would not be the most watch program on cable.
Yeah, I know that O'Reilly is a combination analyst/entertainer, not a serious journalist, and that self-promotion is a big part of his schtick.
But I still think that some of this stuff just demeans himself and gives unnecessary attention to guys like Milbank. And believe me, they LOVE getting the publicity.