He has always been a popular person in North Carolina. After he did these commercials, they did a poll and his poplularity has tanked. I cant remember the exact numbers, but it was shocking when I read it.
Our latest North Carolina poll found Griffith at 44/22 in the state for a net favorability of +22. That represents a 25 point decline from June of 2008 when Griffith was at a net +47 (56/9.)