How to brand a disease -- and sell a cure ( CNN Outs progressivist *AND* media tactics - must read )

CNN ^ | October 11th | Carl Elliott

[Halfmanhalfamazing]

If you want to understand the way prescription drugs are marketed today, have a look at the 1928 book, "Propaganda," by Edward Bernays, the father of public relations in America.

(See my breakdown, below)

[Halfmanhalfamazing]

CNN once again shows how biased they are. But let's get past that. This article is actually a gold mine, if you read it properly.

==========When Bernays was working as a salesman for Mozart pianos, for example, he did not simply place advertisements for pianos in newspapers. That would have been too obvious.

Instead, Bernays persuaded reporters to write about a new trend: Sophisticated people were putting aside a special room in the home for playing music. Once a person had a music room, Bernays believed, he would naturally think of buying a piano. As Bernays wrote, "It will come to him as his own idea."================

That exerpt is progressivism 101. Note the deceit and trickery used.

Also note how desperate CNN is here to demonize the drug companies here by using Bernays........... and they come pretty close to demonizing him as well. But remember, Bernays was a progressive. A part of the woodrow wilson administration.

But furthermore, take note of the most important word used.

**************REPORTERS***************

Bernays got together with his pals in the progressive media to make this all happen, just as CNN is now demonizing the drug companies. I like how CNN tries to make it seem as if Bernays "persuaded" them, as if they are innocent bystanders. Read Herbert Croly's book "The promise of american life", The media was very progressively entrenched, even a century ago.

This is what we are up against. The media will go so far as to use Bernays' own tactic in the very same article that they decry the so called use of these tactics but there's one huge disconnect that the writer makes obvious:

The drug companies aren't using ***********REPORTERS************ To get the job done as Bernays did.

So in the end, all CNN is doing is indicting themselves here, not the drug companies.

[Marty62]

CNN is just trying to get out of the way as the Ship of State makes a massive course change.

[Halfmanhalfamazing]

Just to demonstrate to all of you how evil that progressivism in general and Bernays in particular are:

Karl von Weigand, foreign correspondent of the Hearst newspapers, an old hand at interpreting Europe and just returned from Germany, was telling us about Goebbels and his propaganda plans to consolidate Nazi power. Goebbels had shown Weigand his propaganda library, the best Weigand had ever seen. Goebbels, said Weigand, was using my(bernays') book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me. ... Obviously the attack on the Jews of Germany was no emotional outburst of the Nazis, but a deliberate, planned campaign.

The above quote comes out of this book:

This is the book that Goebbels used:

For easy access the Bernays quote can be found on Soros-funded wikipedia's page about Edward Bernays but it's not something that I've ever seen disputed in a major way.

[My hearts in London - Everett]

I believe the whole system is a corrupt sham. http://www.naturalnews.com/030209_placebo_medical_fraud.html. Even expiration dates on prescription and OTC medications are false/inaccurate.

[huldah1776]

As I was watching a drug commercial that helped with a family disease, I remembered my grandmother and father and brother were/are a bit of hypochondriacs. Having heard that a good percentage of illnesses are cured by placebo because they are in the mind as well as the cure.

Therefore, I was wondering if the ads for the drugs weren’t causing the symptoms, getting patients to go to doctors who prescribe the medicines to people who are thinking themselves sick. Just wondering.

[ilovesarah2012]

Most of the potential side-effects of a lot of prescription drugs are much worse than what they are supposed to cure. Makes me wonder how a lot of these drugs are ever approved. That being said, there are millions of people whose lives are vastly improved by prescription drugs.

[Think free or die]

I suspect that some of our discomforts and illnesses are related to unrecognized nutritional imbalances. Our diet has changed a great deal in just a few generations.

[THX 1138]

Go to Wikipedia and search "The Century of the Self". All about Bernays. It was a documentary originally shown on the BBC. But never shown here in this country. Hmmm...,

Then go to Google video. "The Century of the Self" can be viewed there in it's entirety.

Four 1-hour episodes. Well worth your time.

You'll never look at mass media the same again...

[Islander7]

Thanks for the tip. Available in 6 parts are on YouTube. Archived.

[Vince Ferrer]

I just got back from YouTube. I watched this earlier this year, it is eye opening and very good.

The Century of Self Happiness Machines

[wildbill]

When I was in elementary school I ate a peanut butter and jelly sandwich every day. I got sick of them and traded them when I could for bologna or whatever someone else had that was different.

Today, I’d be kicked out of school for bringing peanut butter sandwiches lest some poor schoolmate might die from an allergic reaction.

Don’t recall leaving any dead schoolmates in my wake back in the day and I’m sure I would have noted them.

[Auntie Mame]

I was wondering if the ads for the drugs weren’t causing the symptoms

I believe you are exactly right about this.

[WKUHilltopper]

for later view

[maryz]

Therefore, I was wondering if the ads for the drugs weren’t causing the symptoms, getting patients to go to doctors who prescribe the medicines to people who are thinking themselves sick. Just wondering.

Sounds plausible! After all, isn't it a commonplace that first-year medical students have a tendency to "diagnose" themselves with most any disease they study?

[Halfmanhalfamazing]

Thanks for the tip, I’ll look that up.

[PGalt]

“Go to Wikipedia and search “The Century of the Self”. All about Bernays. It was a documentary originally shown on the BBC. But never shown here in this country. Hmmm...,”

Thanks for the information. I posted a link...in #49...here...

http://www.freerepublic.com/focus/f-news/2635211/posts

I had never heard of Bernays before yesterday. Fascinating.