Astute! I agree completely.
I just came back from a big Game weekend at Clemson. Watched my daughter's friends CHUG a massive can of 4 LOKO in 3 seconds and then read the label - 14% ethanol! wow
My daughter finds no attraction with that toxic soda pop or binge drinking as she knows what alcohol does and how to manage it.
I did see some freshmen who had been raised "alcohol free" and those are the ones completely unprepared for unchaperoned college life. Those are the ones that fall from 5th floor balconies. Sad.