That much human stupidity on display was too much for even me to take. I could see one or two "music scene" type shows to let fans know who was cutting a new album or planning a new tour, but Big Brother? Jack Ass? Re-runs of That 70's Show?
Big ol' WTF there... Go back to playing artsy-fartsy POlice videos and weird hard rock hair bands.
I don't know who owned MTV back in the first years, but several things have changed.
MTV is now owned by Viacom so things like MTV staged "reality" shows can run in syndicated reruns on their other networks (like Paramount) and also, the record companies got greedy. They saw how MTV (and other channels) were "making money" showing music videos (promo clips as they were called in another era). The labels demanded money for what formerly had been "free content".
I'm sure that if they didn't s*ck on Big Media's ****, they could find some REAL independent labels that would GIVE them free videos to run. But then they would be showing real music and not pop pap.