At sometime during the day it occurred to me that there were 33 miners,one for every year of Christ's 33 years of life on earth,culminating in the miraculous rescue on the 93rd anniversary of the miracle of the sun at Fatima which occurred on October 13th 1917. It doesn't get much better than that,does it?!?!?!No, you're right, it doesn't.:) I realized the count of miners (it's the age I converted, received Jesus quite literally, and married the man who introduced me to the faith as well), so it's a number that jumps out to me always. But I hadn't realized the miracle of the sun anniversary, and you saw *all* those [Oakley] sunglasses. Wee bit of a marketing thing, but there must be a tie-in there somewhere.
According to the Christian Science Monitor, Oakley donated sunglasses reportedly retailing at $450 to each of the miners. Oakley alone, according to research done for CNBC from Front Row Analytics, garnered $41 million in equivalent advertising time. And the Chilean government's approval ratings have soared during the multi-million dollar rescue mission.
Chilean President Sebastián Piñera and Mining Minister Laurence Golborne showed how to turn a crisis into an opportunity