There’s been a similar fuss over the “Save the TaTas” campaign. Back in the day, health classes taught: “Ladies, don’t forget to do your monthly breast self-exams.” We always had friendly offers from the guys to help us do the exams. Fact is, breast cancer is a killer, and these slogans, posters, & campaigns raise awareness AND help to save lives. As for the kids... I wish we had a similarly catchy way to get them to stop texting while driving. And DUI after parties...