This isn't a matter of turning away customers at all, they will sell cookies to the proud-in-their-sodomy group. They just won't customize the order against their beliefs. The store owner said it well in the interview: he also wouldn't make an order of cookies displaying obscenity. This is an apt comparison.
See conservativegramma’s post 77.A lot more info. This was a special order. This business doesn’t do special orders. It’s apparent they are targets of homosexual radicals.