Well, I see Mormons and Mormonism as two completely separate things, just as I see Christians and Christianity as two separate things.
I’ve actually noticed that some “Mormons” do not really understand Mormonism and, if pushed on their beliefs are not really Mormon at all, but Christian.
Of course, plenty of “Christians” do not really even know what the word means.
My point is that this ad campaign is an exercise in futility because mormons are like everyone else - a diverse lot.
I don’t know ... there are way to many SHALLOW people out there. Images are often their reality. Look at Obama. He was all about image. He had no substance or at least not substance we approve of and look how far he got.