I thought that was a stupid idea too..
..."The introduction of Kevin is just about keeping the world of Archie Comics current and inclusive. Archie's hometown of Riverdale has always been a safe world for everyone. It just makes sense to have an openly gay character in Archie comic books," stated Archie Comics Co- CEO, Jon Goldwater....
Fer Chrissakes! I’ve known for decades that Jughead had to be gay!