[Victor]

Delaware is in the Philly TV market I believe. Which is costly (Top 5 market).

I think Wilmington has some major TV stations as well...

[truthfreedom]

Cable not broadcast.

You can buy cable and hit only Delaware.

I haven’t read any detailed article about the economics of cable tv ads, the economics of broadcast tv ads, the effectiveness, whatever.

It might be more expensive per cpm to hit your targets, but I don’t know.