Yes, and actually most software license agreements allow for this. Autodesk's was very restrictive.
I admit some bias here because I am in the software business and have software that I have written and sell ("license") to the public.
Overly restrictive EULA's are a hassle on both sides. I don't have lawyers on staff to sniff out and fight EULA violations, and on the other side I don't want my customers to think I am the Gestapo.
Mine simply says that the customer can transfer the license to another party at any time, but in it's entirety - they give up the license, and the new party must accept the terms of the license. Enough said, and I think fair to both sides.
I do a lot of software as well, but it tends to be custom one-off stuff, so it's a whole other perspective both for me and for my customers than large or small-volume retail software.